Treanor Acquires Atlanta’s Hug & Associates
A national Greek life portfolio and value-aligned fit: welcome Hug & Associates
Treanor announced today the acquisition of Hug & Associates, Architects, headquartered in Atlanta. With the acquisition of Hug & Associates, Treanor expands its existing Atlanta presence, and its Greek housing group becomes one of the largest in the country. To assist national Greek life organizations and local house corporations in piloting their projects from concept to move-in, Treanor now provides programming, proforma, and house design packages for use in capital campaigns, as well as full-service architecture and interior design services.
“Combining our firms is a result of Treanor’s long-term strategic growth commitment in Atlanta and of our continued commitment to designing sororities and fraternities that promote collaboration, engagement, and learning,” says Treanor President Dan Rowe. “We are excited about maximizing our experience in university housing settings, and this partnership allows us to have a deeper bench of quality talent and experience.”
Treanor and Hug & Associates combine rich histories of providing architectural services in the Greek housing market. Hug & Associates designed its first Greek house in 1995, and Treanor has been designing fraternity and sorority housing since 1994.
“When I thought of the best firms designing Greek housing, Treanor was the only firm that was designing houses on par with our projects and at the level of service our clients demand,” says Hug & Associates Founder Mike Hug. “Combining our firms will result in an even greater wealth of knowledge that will benefit our clients and the students living in the houses we design. I can’t think of a better or more fulfilling opportunity for our firm.”
Treanor Principal and Housing specialty leader Steve Malin directs the firm’s Greek life design work, a position he’s held for more than two decades. “Teaming with Mike Hug and his talented team means we have an opportunity to create the country’s premier Greek housing design studio,” Steve says. “We look forward to developing projects that will carry on Greek life traditions of community, mentorship, academic excellence, and professional networking.”
The firm’s Greek life design leaders have witnessed significant change in development, design, and construction over the years. “Working with developers, financial organizations, and residential management firms, Treanor is keeping pace with the evolving Greek housing industry,” Steve says. “Not only have the spaces evolved significantly over the years, but so also have financing and operational considerations. This is a time of change and growth for sororities and fraternities, and we’re all excited to lead the industry.”
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